Apple Plays The Savior? The Wireless Charging Industry Needs More Of Them!

- May 19, 2018-

Whether it is Nokia, LG, Sony, or Samsung, it has been a few years since the release of the wireless charging feature phone, which has failed to promote the popularity of wireless charging technology. Until 2017, when Apple announced its participation in the WPC Wireless Charging Organization and subsequently released three iPhone8/8 Plus and iPhone X phones that support wireless charging functions, the entire wireless charging market suddenly became "lively", as if it had hit a chicken blood.


Undeniably, Apple is a banner in the field of smart phones, leading the trend of industrial technology development, followed by Apple's design. Although wireless charging is not unique to Apple, Apple's entry has given the industry great confidence. It can even be said that it has directly promoted the progress of the industry and attracted more and more smart phone manufacturers, such as the newly released Xiaomi MIX2S and Huawei Mate. The RS Porsche flagship model phones have joined the wireless charging function. It can be foreseen that the full embrace of wireless charging functions by smart phones in the future does not seem far away.


However, for the average consumer, the current price of wireless charging is still "virtual high." Take Mophie Apple Wireless Charger, Mophie and Apple jointly developed a wireless charger designated for sale on Apple's official website, but the price is as high as 499 yuan. The expensive price is a major obstacle to its popularity. Maybe many people are willing to spend 78,000 yuan to buy an iPhone X, but they are not willing to spend 399 yuan to buy a wireless charger. Moreover, when you buy it, you can buy more than one. You may need one at home, one at the office, and the cost is more expensive.


Apple promotes the progress of the industry, but it really needs to rely on third-party wireless charger manufacturers to really promote the future popularity of wireless charging technology. Through continuous technological improvement and product innovation, they reduce manufacturing costs and thus make prices more grounded. Only in this way can more consumers use them and can use wireless charging products.